Mission MightyMe Named a 2025 Good Housekeeping Best Kids and Baby Snack of the Year!

We are absolutely thrilled to share that Good Housekeeping has honored Mission MightyMe’s Mixed Nut Butter Puffs with a 2025 Best Kids and Baby Snack of the Year Award! The full list of awards can be found on goodhousekeeping.com/snacks2025.

To find the best snacks on the market, the Good Housekeeping Institute’s registered dietitians and culinary experts rigorously analyzed the ingredient lists, nutrition facts labels, packaging claims and flavor profiles of hundreds of submissions. Next, more than 1,000 consumer testers tried the snacks to share feedback on taste and provide additional real-life analysis. Winners were selected based on innovations in the food space that taste great and meet nutritional criteria, such as caps on per-serving calories, sugar and sodium.

The 2025 GH Snack Award winners provide an innovative, tasty and nutritious snacking solution that meet the following criteria:

• Made with real and recognizable ingredients you can pronounce

• Highlight fiber-filled and protein-rich sources

• Free from trans fat and partially hydrogenated oils

• No artificial flavors or food dyes

• 300 calories or less per serving

• 10 g of added sugar or less per serving

• 400 mg sodium or less per serving

We’re delighted that our Nutty Puffs for babies, big kids, and beyond, made the cut. This award is a huge milestone for our small company. Good Housekeeping is famous for its rigorous testing of ingredients and taste and it gives us extra confidence that we’re creating snacks parents, kids, and experts love.

It’s also especially meaningful that our Mixed Nut Butter Nutty Puffs were recognized, because there’s literally nothing like them in the world, which is exactly why we made them. They’re the first and only pediatrician-developed puffs, made with peanuts and multiple tree nuts that match the research, dissolve quickly for babies and taste delicious for big kids too, making it deliciously simple for parents to include a wide variety of nuts in their children’s diets early and often. 

“We started Mission MightyMe because the products we were looking for as parents didn’t exist,” said Catherine Jaxon, MightyMe Co-founder, Co-CEO and food allergy mom. “We partnered with the doctor whose research transformed feeding guidelines globally, to create the exact foods we wanted for our own children. We’re incredibly honored that Good Housekeeping recognized the importance of Mission MightyMe for all children.”

A Growing List of Awards

This latest recognition joins a growing list of industry honors that reflect our team’s commitment to simple, wholesome ingredients and science-backed innovation:

• Clean Label Project Purity Award 

• Baby Innovation Snack Food of the Year (2024)

• Baby Innovation Snack Food of the Year (2023) 

• Fast Company World Changing Ideas finalist (2021)

• Food Navigator Trailblazer Award (2020)

Ultimately, the biggest win for us is the trust of families. We feel honored that respected organizations and reviewers recognize the care, research, and purpose behind our mission and snacks. 

Our Mission

At Mission MightyMe, we’re on a mission to help end the food allergy epidemic by making it deliciously simple for parents to follow pediatric guidelines for early and regular peanut and tree nut consumption to help prevent future allergies. 

Our co-founders, including world-renowned pediatric allergist Dr. Gideon Lack, created Nutty Puffs to help parents include peanuts and tree nuts in their children's diets early and often. Each puff is packed with more than 50% nuts + superfood sorghum, and made with simple, organic ingredients (and no refined sugars), bringing big peace of mind, with every little bite. 

What’s Next 

Thanks to this incredible recognition - and the continued support of parents, retailers, and healthcare providers - Mission MightyMe has even more momentum. We’re hard at work developing new products, expanding into even more retailers, and continuing to make early allergen introduction and better-for-you snacking easier, and more accessible for families across the country. 

Stay tuned!