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THE PRODUCT

What is Mission MightyMe?

Mission MightyMe is an innovative food company on a mission to help end the food allergy epidemic. Our founders are passionate parents of children with food allergies and world-renowned pediatric allergist Dr. Gideon Lack. Dr. Lack’s discovery (The LEAP Study) that including peanut protein in babies’ diets early and often, could help prevent peanut allergies, has changed infant feeding guidelines around the globe. Together, we have developed a line of foods that make it simple to follow the new guidelines, by including nuts and other common food allergens in children’s diets early, without the hassle of preparing special foods.

What if my child has already developed a food allergy?

Mission MightyMe products must be strictly avoided by anyone who has a known or suspected allergy to any of the ingredients.

When is my baby ready for MightyMe Puffs?

Peanut foods should be introduced according to these NIAID guidelines based on your child's risk factors, only after they have started other solid foods.

Is it ever too late to start feeding MightyMe Puffs?

It's only too late to start feeding MightyMe Puffs if an allergy has already developed. The LEAP Study showed the importance of introducing peanut protein between 4-11 months to help prevent a peanut allergy, though it’s better to start late than never. Our puffs are also just a wholesome and delicious snack that kids (and parents) of all ages can enjoy – and it's never too late for that!

What are the ingredients of MightyMe Peanut Puffs?

We use only natural, organic and non-GMO ingredients - Organic Rice Flour, Organic Ground Peanuts, Organic Peanut Flour, Organic Peanut Oil, Sea Salt and Calcium Carbonate.

How much peanut protein is in MightyMe Peanut Puffs?

Our peanut puffs are more than 50% peanut. With 7 grams of peanut protein per pouch, just one pouch per week meets the level consumed by babies in the LEAP Study and recommended by the American Academy of Pediatrics.

Where are MightyMe Peanut Puffs Made?

MightyMe Peanut Puffs are proudly made in the USA at an FDA-registered, organic certified facility.

Are MightyMe Peanut Puffs manufactured in a facility that processes other allergens?

Yes. Our puffs are made in a facility that processes egg, fish, milk, sesame, shellfish, soy, tree nuts and wheat. If your child is allergic to these ingredients then MightyMe puffs may not be suitable.

Where can I buy MightyMe Peanut Puffs?

Right here on our website and on Amazon!

Will there be more Mission MightyMe Products?

Yes! We will be launching a peanut + tree nut puff soon. And we are also working on new food forms that contain other common food allergens too, so please stay tuned!

NEW RESEARCH & GUIDELINES

Is there data to support the need for early allergen introduction?

Yes. There have been many studies on early allergen introduction. The most well-known is the LEAP Study (Learning Early About Peanut Allergy) by our co-founder Dr. Gideon Lack. This landmark clinical trial found that consistently including peanut protein in babies’ diets from as early as 4-11 months until age 5, reduced the likelihood of developing a peanut allergy by more than 80 percent.   The LEAP-ON study by Dr. Lack, found that the protective benefits of early peanut introduction endured, even if the child stopped eating peanuts for one year after age 5.   A separate study by Dr. Lack, the EAT Study, found that the early introduction of other allergenic foods as early as 3 months, alongside breastfeeding, was safe and demonstrated a 67% reduction in egg allergy and a 100% reduction in peanut allergy in children who consumed sufficient amounts of these foods.

What are the official health guidelines on early peanut introduction?

Based on the findings of the LEAP Study, the National Institutes of Health and The American Academy of Pediatrics released new clinical guidelines encouraging parents to introduce baby-friendly peanut foods early, depending on each child’s risk factor for allergies. Japan, Canada and Australia have also introduced similar guidelines based on the LEAP Study results.

Why did the guidelines change?

In the year 2000, The American Academy of Pediatrics advised parents to avoid allergenic foods in infancy. Several years later, these guidelines were rescinded due to a lack of evidence that this was beneficial, but avoidance remained the norm. Since then, the rate of nut allergies in the US has tripled and the rate of food allergies increased by 50%. In 2015, the LEAP study showed that in fact the opposite was true — avoiding peanut protein increased the likelihood of an allergy, while early introduction dramatically decreased the likelihood by more than 80 percent. Based on the LEAP Study, the National Institutes of Health issued new guidelines in 2017 to recommend including peanut protein in babies’ diets, early and often, to help prevent peanut allergy from developing. Current medical guidelines also advise parents not to withhold any allergenic foods.

Has the FDA weighed in on early peanut introduction?

Yes. The FDA issued a Qualified Health Claim based on the LEAP Study results: "For most infants with severe eczema and/or egg allergy who are already eating solid foods, introducing foods containing ground peanuts between 4 and 10 months of age and continuing consumption may reduce the risk of developing peanut allergy by 5 years of age. FDA has determined, however, that the evidence supporting this claim is limited to one study. "If your infant has severe eczema and/or egg allergy, check with your infant’s healthcare provider before feeding foods containing ground peanuts.”

How do I know if my child is at high-risk for developing a peanut allergy?

Moderate to severe eczema, an existing egg allergy or a close relative with a food allergy, are considered risk factors for developing a peanut allergy. The LEAP Study showed that early peanut introduction as early as 4-6 months is especially important for high-risk children, however if your child is high-risk, current guidelines recommend allergy testing and consulting with your physician first.

Do all children need early exposure to peanut protein or just those at high-risk of developing a peanut allergy?

The majority of children with peanut allergies have a history of mild or moderate eczema, though many children who develop peanut allergies have no risk factors at all. The new guidelines state that children with no risk factors can be given peanut-containing foods “freely” and that “the early introduction of dietary peanut in children without risk factors for peanut allergy is generally anticipated to be safe and to contribute modestly to an overall reduction in the prevalence of peanut allergy.”

Is there a minimum recommended amount of peanut protein per week?

Dr. Lack's EAT (Enquiring About Tolerance) Study showed that 2 grams of protein per allergen each week is the minimum amount required for protection. Babies in the LEAP Study ended up consuming much more than anticipated (6 grams per week), which was also shown to be safe and effective. Based on the LEAP Study, the National Institutes of Health and the American Academy of Pediatrics also recommend 6 grams of peanut protein per week.

How long should my baby consume peanut protein? 

Consistency and duration are key. The children in the LEAP Study regularly consumed peanut protein until age 5 to achieve the dramatic 80+% reduction in peanut allergies. We designed our puffs to be wholesome and delicious for all ages, so they can continue to be part of a nutritious diet as your little one grows.

ALLERGIC REACTIONS

What are the signs of an allergic reaction?

Symptoms of an allergic reaction usually appear within minutes or can occur up to 2 hours after eating a food. Mild to moderate symptoms may include hives, redness of the skin, swelling, itchy mouth, nausea or vomiting, diarrhea, or stomach pain. Severe symptoms may include trouble swallowing, shortness of breath, loss of consciousness, and a weak pulse, among others. Severe symptoms require immediate medical treatment. For more information, click HERE.

What if I suspect my child is having an allergic reaction?

If a child has an allergic reaction to any food, stop feeding the food and consult a physician. Mild to moderate symptoms (e.g., itching, sneezing, hives or rashes) are often treated with antihistamines (like Benadryl). Severe symptoms (e.g., trouble breathing or swallowing) may be signs of the life-threatening condition anaphylaxis. This requires immediate treatment with epinephrine. In the case of severe symptoms, administer epinephrine if available, and call 911 immediately.
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What the Experts are Saying About Prevention

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