“Doctors now recommend exposing kids to peanuts early. Mission MightyMe gives it to them in the right form and dose.”
Did you know?
Food allergies increased by 50%
and nut allergies tripled in the two decades after
common allergens were removed from infant diets.
But There's Good News!
Research shows that starting peanut foods in infancy can help reduce the risk of peanut allergy
by up to 86%.*
This discovery changed pediatric guidelines around
the globe to encourage early and regular consumption of
peanut foods, and other common allergens, starting in
infancy.*
Our Story
Founded by parents and a world-renowned pediatric allergist, to make it easy to follow pediatric feeding recommendations.
Led by Mission MightyMe co-founder Dr. Gideon Lack, the LEAP Study findings are clear. It is possible to reduce the risk of developing peanut allergies with early and regular consumption of peanut foods, starting in infancy.
Our science-backed snacks are developed in accordance with our co-founder's research, use only simple, all-natural ingredients, dissolve quickly for babies and taste delicious for big kids, too!
According to the American Academy of
Pediatrics, most babies can start developmentally appropriate
peanut foods around 6 months. High-risk
babies (with severe eczema or an existing
allergy), should start even earlier (4-6
months), but only after evaluation by a
physician and possible allergy testing.*
Always talk to your pediatrician with any
questions about whether your baby is ready
for allergen introduction.
Catherine is a mom of 3 littles and her oldest daughter is allergic to most nuts. As a mom
who knows what a burden food allergies can be, Catherine is passionate about helping
other parents get proactive about preventing them. Prior to founding Mission MightyMe,
Catherine was an award-winning journalist with CNN and is still an avid researcher and a
journalist at heart.
J.J. JAXON
Food Allergy Dad, Co-Founder & Co-CEOBio
J.J. JAXON
Food Allergy Dad, Co-Founder & Co-CEO
JJ is the father of 3 small children and his oldest is allergic to most nuts. Prior to founding
Mission MightyMe, JJ spent more than 20 years in investment banking at Credit Suisse in New York and private equity investing in Atlanta. JJ believes strongly in business as a force for good and spends time helping and
learning from other businesses in the social good arena.
DR. GIDEON LACK
Head of Pediatric Allergy, Kings College London, Lead Author of the LEAP Study & Co-FounderBio
DR. GIDEON LACK
Head of Pediatric Allergy, Kings College London, Lead Author of the LEAP Study & Co-Founder
Head of The Department of Pediatric Allergy, Kings College, London & Lead Author of the LEAP Study
TODD SLOTKIN
FARE Co-Founder, Advisor & Co-FounderBio
TODD SLOTKIN
FARE Co-Founder, Advisor & Co-Founder
Todd is the father of 4 grown sons, two of whom have severe peanut and tree nut allergies.
Todd is one of the original founders and former Chairman of FARE, the world’s leading
nonprofit dedicated to Food Allergy Research & Education. Todd was awarded the 2016
National Physician of the Year Award for National Health Leadership. Todd is also a
Managing Director and Global Head of Alvarez & Marsal Asset Management Services in
New York.
Paying it Forward
Our Mighty Mission is driven by the desire to support food allergy prevention
research and education and to support food insecure families. To date, Mission
MightyMe has donated nearly 20,000 puff pouches to research and to
organizations around the country serving families and children in need.
What the Experts are Saying About Mission MightyMe
"Preventing food allergies doesn't have to be complicated. Mission MightyMe has created a nutritious, age-appropriate, evidence-based food to help parents prevent nut allergies, one puff at a time."
Alice Hoyt, M.D., F.A.A.A.A.I. Allergist, Hoyt Institute of Food Allergy
"As a board certified pediatric dietitian who knows how important (and how difficult) it can be to introduce and keep peanut in children’s diets, I'm a big fan of Mission MightyMe because their peanut puffs make it easy and they're also based on the science."
Bailey Koch, RD, CSP, LD Atlanta Pediatric Nutrition
"The research is clear. It is possible to prevent peanut allergies in the majority of children, and potentially other food allergies as well. Yet, many families still aren’t able to easily follow the new recommendations. We created Mission MightyMe to make early allergen introduction simple for families - a big step forward towards ending the food allergy epidemic."
Dr. Gideon Lack LEAP Study Author and Mission MightyMe Co-founder
"By taking a personal family challenge and turning it into an opportunity to help so many families, the founders of Mission MightyMe are trailblazers, bending the curve on children's food allergies. Thank you for helping parents introduce allergens early and raise kids without allergies. You will leave behind a legacy."
Dr. Sharon Bergquist, MD, Emory University, Pam R. Rollins Professor of Medicine Medical Director, Emory Executive Health Founder and Director, Emory Lifestyle Medicine & Wellness
"Research shows that early introduction of potential allergens in the first year, starting around 6 months of age, and keeping them in the diet is the easiest and most effective way to prevent food allergies at this point. Mission MightyMe makes it simple for parents to include common allergens like peanuts and tree nuts in their little one's diet in a safe and enjoyable way."
Sherry Coleman Collins, MS, RDN, LD
"We want our children to experience a diverse range of foods early in life because it’s important to their development and their ability to eat a variety of foods later in life. Mission MightyMe makes that safe and fun."
Laura Hunter, LPN, Pediatric Nurse and Moms on Call Founder
There is now evidence that the early introduction of infant-safe forms of peanuts reduces the risk for peanut allergies.....The new recommendations for the prevention of peanut allergy are based largely on the LEAP Trial.
"To prevent peanut and egg allergy, introduce peanut and egg to all infants, starting around 6 months of life. Other allergens should be introduced around this time as well. Once introduced, regular ingestion should be maintained."
“We’re talking about saving thousands and thousands of kids from peanut allergies.”
Dr. Anthony Fauci
NIAID Director on the LEAP Study
“Peanut allergy has literally become an epidemic in recent years, and now we have a clear road map to prevent many new cases moving forward.”
Dr. Stephen Tilles
ACAAI President
“The LEAP Study clearly indicates that the early introduction of peanut dramatically decreases the risk of development of peanut allergy.”
Dr. Rebecca S. Gruchalla
Director of Allergy and Immunology, UTS Medical Center
“One of the most important things parents can do is feed their infants
age appropriate forms of allergenic foods early, once they are tolerating other solid foods around 4-6 months of age.”
Dr. David Stukus
Pediatric Allergist/Immunologist on NIH Expert Panel
“For a study to show a benefit of this magnitude in the prevention of peanut allergy is without precedent. The results have the potential to
transform how we approach food allergy prevention.”
Dr. Anthony S. Fauci
NIAID Director on the LEAP Study
“When we introduce peanut-containing foods early, the immune system can get
used to it.”
Dr. David Stukus
Pediatric Allergist/Immunologist on NIH Expert Panel
“Delayed introduction of solid foods, especially the highly allergenic foods, may increase the risk of food allergy or eczema.”
AAAAI
American Academy of Allergy, Asthma & Immunology
“There is a magic window of opportunity, where you can introduce peanut-containing foods.”
Dr. David Stukus
Pediatric Allergist/Immunologist on NIH Expert Panel
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