Little Puff on a Mighty Mission
What families need to know...
In the 2 decades since
avoiding nuts became the norm for babies, nut allergies have TRIPLED
Avoiding nuts is
no longer advised
for most babies
Research shows feeding
peanut-containing foods to infants
can help prevent peanut allergies from
developing by more than 80%
Most babies aren’t born with food allergies – there’s a critical window for prevention starting as early as 4-6 months
LEAPs & Bounds
The Learning Early About Peanut Allergy (LEAP) Study led by Mission MightyMe Co-Founder Dr. Gideon Lack, found that regularly feeding peanut-containing foods to babies starting as early as 4-11 months until age 5, reduced their likelihood of developing a peanut allergy by more than 80%.
Based on this research, the American Academy of Pediatrics and the NIH have issued new medical guidelines recommending early peanut introduction, based on risk factors, to help prevent peanut allergies from developing.*
Peanut Butter Puffs to the Rescue
Our peanut butter puffs contain 7 grams of organic peanut protein in one pouch - perfect for meeting the American Academy of Pediatrics guidelines. They’re truly one of the best organic snacks for babies and big kids alike - while serving a purpose!
“The results of the LEAP study were clear: peanut allergy prevention is possible in the majority of children. I encourage parents to be proactive. Talk with your pediatrician about including peanut protein in your infant’s diet.”
dr. gideon lack
Mission MightyMe Co-Founder & Author of the LEAP study
Health Guidelines
The National Institutes of Health, National Institutes of Allergy and Infectious Disease, American Academy of Pediatrics and others, now recommend introducing peanut-containing foods in infancy to help prevent a peanut allergy from developing.
News Coverage
