Committed to Safety
from the very beginning
Our mission
We’re on a mission to end the food allergy epidemic. Our delicious nut butter puffs for babies and kids make it simple to include nuts in their diets, early and often, as pediatric guidelines recommend.
As parents to three children, we weren’t happy with the ingredients in the few nut butter puffs that existed, so we partnered with the leading food allergy prevention researcher to develop science-backed snacks that also delivered on taste, quality and nutrition.
Read more +From the very beginning of our launch in 2020, we’ve prioritized rigorous testing of finished products for heavy metals, as well as microbial contaminants. And because federal regulations on heavy metals are limited, we’ve always tested our finished products to ensure they fall below the Safe Harbor Levels established under California’s Proposition 65, which are the strictest in the nation.
In addition to our own testing, our products are tested through the Clean Label Project, a nonprofit organization that conducts independent, third-party testing for 200+ contaminants including heavy metals, chemicals, pesticides and plasticizers, then benchmarks the results. In the absence of federal limits, Clean Label Project’s certification process is inspired by other leading progressive regulations - California's Proposition 65 and the European Union. Only the top-performing brands in the category receive the Clean Label Project Purity Award and we’re proud to say that every single one of our products has received it.
As founders, and as parents, the safety of our children and yours is our most important priority and we will continue to take precautions to ensure our foods meet the highest standards. And as we grow, introduce more products, and source new ingredients, we will continually innovate and follow the latest science. Stay tuned for innovations in the works! And keep reading to learn more about our commitment to safety. We started this company to improve the health of our children and yours, and we will always stay true to that mission.
Sincerely,
Puffs with purpose &
Award-winning ingredients
Quality Sourcing
We only work with trusted farms and ingredient suppliers who go through a rigorous vetting process and are independently audited and certified to ensure their ingredients meet our high standards.
Finished Product Testing
We test our final products for heavy metals to ensure they fall below the California Prop 65 limits, which are currently the strictest in the nation.
Clean Label Project Baby Coalition
We serve on the Clean Label Project Association Baby Coalition to educate and advocate for the reduction of environmental and industrial contaminant exposure to infants.
Clean Label Project Purity Award
All our products have received the Purity Award from the Clean Label Project, which conducts independent testing for 200+ contaminants, including heavy metals, pesticides and plasticizers.
Our Standards
Science
- All our products are formulated in accordance with the landmark food allergy prevention clinical trials LEAP and EAT, with the lead researcher behind those studies.
Testing Protocols & Partners
- From the very beginning, we’ve implemented a rigorous food safety product assessment and audit system for heavy metal and microbial testing. Our final product is tested in accordance with federal and state guidelines, as well as our own strict standards. However, because federal regulations are limited, we also conduct heavy metal testing on all of our final products to ensure they fall below established Safe Harbor limits under California’s Proposition 65, which are the most protective in the nation.
- In addition to our own testing, the Clean Label Project also conducts independent, third-party testing on our products for 200+ contaminants including heavy metals, chemicals, pesticides and plasticizers, then benchmarks the results. In the absence of federal limits, Clean Label Project’s certification process is inspired by other leading progressive regulations - California's Proposition 65 and the European Union. Only the top performing brands in the category receive the Clean Label Project Purity Award and we’re proud that every single one of our products has received it.
- Because protein levels are so important to our mission, we test our finished product to ensure the levels of nut protein before and after production meet our formulation targets. We’ve also conducted rigorous protein integrity testing to ensure nut proteins in our finished products remain intact post-production.
- We only use labs that are accredited under the standards of the International Organization for Standardization (ISO) / International Electrotechnical Commission (IEC) 17025:2017 and that have demonstrated proficiency in quantifying down to at least six micrograms per kilogram of food (μg/kg) and achieve a z-score less than, or equal to, plus or minus two (≤ ±2), in order to ensure testing accuracy.
Ingredients
- Quality: We only work with trusted farms and ingredient suppliers who go through a rigorous vetting process and are independently audited and certified to ensure their ingredients meet our high standards. We use only non-GMO ingredients. Our Peanut Butter Nutty Puffs are all certified USDA Organic and ingredients in our Mixed Nut Butter Nutty Puffs are organic whenever possible, depending on availability. This limits potential exposure to chemicals and pesticides. We also never use refined sugars, preservatives, palm oil, added colors, natural or artificial flavors. Our peanut butter + fruit flavors use real organic freeze-dried strawberries and bananas, rather than natural flavors.
- Sourcing Rice: Where ingredients come from matters, which is why we source our rice flour from USDA Certified Organic farms, which we chose specifically for their soil, farming methods, and testing protocols. We also source from geographical areas known to have lower concentrations of heavy metals. Our puffs are also more than 50% nuts, which means they have much less rice than traditional baby puffs.
Packaging
- Our packaging is not made with BPA, BPS, Phthalates or PFAS.
Manufacturing Protocols
- All our ingredient suppliers are required to maintain quality control programs that protect against foreign materials in our ingredient supply and all of our finished product is scanned through calibrated metal detection or x-ray before we ever allow it to be approved for sale.
Our Promise
- We will continually look for ways to maximize safety, innovate and follow the latest science. Stay tuned for innovations in the works. We started this company to improve the health of our children and yours, and we will always stay true to that mission.
Lot Lookup
Product Lot Number
COMING SOON!
We always rigorously test our finished products for heavy metals and we’re in the process of building a database that will allow our customers to search heavy metals test results by lot number, via QR codes on our new packaging. Our January 2025 production run will be searchable right here when it rolls out in February!
What are
Heavy Metals?
Heavy metals are elements that occur naturally in the earth’s crust. Remember that periodic table from grade school? Some elements like oxygen are essential for life, while others like lead, mercury, cadmium and arsenic can have negative health impacts. Heavy metals are also byproducts of industrial and agricultural pollution. Decades of pollution have caused our soil and water to become increasingly contaminated with heavy metals, which are then absorbed by the crops grown in the ground.
Why are heavy metals in food?
What are the potential risks of exposure to heavy metals?
Can I avoid heavy metals if I make my own baby food or buy organic?
How can I minimize my child’s exposure to heavy metals?
- Diversify your child’s diet with a variety of fruits, vegetables, grains and lean protein to limit exposure to any one food.
- Look for Clean Label Certified Products that are independently tested for 200+ contaminants, including heavy metals, and have been ranked in the top of their category.
- Avoid fruit juice Offer sliced or pureed whole fruits rather than juice. Some fruit juices can contain high levels of heavy metals.
- Make healthy fish choices Large, predatory fish that eat other fish (such as tuna and swordfish) can be high in a form of mercury called methylmercury. Look for safer options like salmon, cod, whitefish and pollock.
- Don't smoke or vape Second hand smoke may expose children to heavy metals. Vaping allows toxic metals from the vape coils to get into the air and be inhaled.
- Check your water Heavy metals can leach into water. Older pipes may contain lead and arsenic can contaminate well water. You can contact your local health department to have your water tested.
- Address lead hazards in your home There are other important ways to help reduce your baby's exposure to toxic metals. The most common source of lead exposure, for example, is from peeling or chipping paint from older homes.