Nutty Puffs vs. Other Puffs
Why you should upgrade your puffs!
By Catherine Jaxon, Co-founder & Co-CEO
What baby doesn’t love puffs? Ours certainly did!
But as parents, we did NOT love that most baby puffs on the market were 99% rice, with no nutritional value, and often contained ingredients like cane sugar, natural flavors or even added color (what!?). Even the “healthier” options with names like “Organic Spinach and Kale Puffs” used just enough of those halo ingredients for marketing, but when you checked the ingredient label on the back, it would show LESS than 2% kale and spinach powder!
Disappointed and frustrated by the options on the baby aisle, we dreamed up Mission MightyMe with two goals:
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Create an easy and delicious way for parents to regularly include peanuts and tree nuts in their children’s diet (as pediatric guidelines now recommend).*
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Craft a healthier puff that would be a nutritious upgrade from the baby puffs and kids puffed snacks on the market.
With that in mind, we partnered with the very doctor whose research (LEAP Study) changed feeding guidelines around the globe to recommend starting peanut foods in infancy, to help prevent peanut allergies from developing. Together, we crafted the first and only, quick-dissolve nut butter puffs, made with peanuts and multiple tree nuts in quantities that match the research.
We prioritized plant protein over starch. All of our products are more than 50% nuts. Each pouch of our Organic Peanut Butter Nutty Puffs has the peanut protein content equivalent of 23 peanuts! And our Mixed Nut Butter Puffs contain equal parts protein from 5 nuts (peanuts, almonds, walnuts, cashews and hazelnuts). Plus they taste so delicious that big kids love snacking on them too!
We’re also proud to say that every single one of our products has been awarded the prestigious Clean Label Project Purity Award, which conducts independent, third-party testing for more than 200 different contaminants and toxins, including heavy metals.
Here are a few more ways Nutty Puffs differ from traditional baby puffs:
🥜 More than 50% nuts
💪🏼 3x more plant protein than most baby puffs
🌱 Organic & Non-GMO ingredients
🩺 Pediatrician-developed
🔍 Backed by science
🔬 Rigorous heavy metal testing on final products
❤️ Giving back to food allergy prevention research and education
❌ No artificial or “natural flavors”
❌ No coloring added
❌ No cane sugar or cane syrup
❌ No sunflower lecithin or other emulsifiers
❌ Gluten-free
So whether you love Mission MightyMe because it helps you follow pediatric recommendations for early and regular peanut consumption, or just because it’s a healthier snack option, you can rest assured that you’ve discovered the ultimate parent hack, because it does both!
Which is why we love reading reviews like this one, because it means we’ve accomplished exactly what we set out to do. 
Want to learn more about what is NOT in our puffs? Read our blog here.
